Fractional Head of Content, wired to an AI engine
The last content hireyou'll make.
A veteran Head of Content plus an AI engine that publishes more in a week than most teams ship in a quarter, aimed at the search results and AI answers your buyers actually read.
- The 2026 buyer's guide to on-prem inferenceshipped
- How to price usage-based billing without churnshipped
- SOC 2 for seed-stage startups, explainedshipped
- Why your RAG pipeline hallucinates on tablesshipped
- Migrating from Segment: a field playbookshipped
- The honest cost of self-hosting Postgresshipped
- AEO vs SEO: what actually changed in 2026shipped
- A founder's guide to design partnersshipped
- Cutting cloud spend without a FinOps teamshipped
- What buyers ask ChatGPT before they ask youshipped
- Warehouse-native analytics for lean teamsshipped
- The 12 emails that recover a stalled dealshipped
- The 2026 buyer's guide to on-prem inferenceshipped
- How to price usage-based billing without churnshipped
- SOC 2 for seed-stage startups, explainedshipped
- Why your RAG pipeline hallucinates on tablesshipped
- Migrating from Segment: a field playbookshipped
- The honest cost of self-hosting Postgresshipped
- AEO vs SEO: what actually changed in 2026shipped
- A founder's guide to design partnersshipped
- Cutting cloud spend without a FinOps teamshipped
- What buyers ask ChatGPT before they ask youshipped
- Warehouse-native analytics for lean teamsshipped
- The 12 emails that recover a stalled dealshipped
The receipts, not the pitch.
Millions of readers
Content operations I've led have reached millions of readers over the years.
A portfolio you can click
A shelf of content sites designed, built, and ranked this year. Real URLs, not slideware.
Tooling built in-house
The AEO and SEO systems here are ones I built, not licensed from a vendor.
Contentatscalebreaksinthreepredictableways.Hireateamandyouwaittwoquartersandapayrolllinetolearnifitworks.Handittoanagencyandyougetfillernobodysearchedfor.PointChatGPTatityourselfandyouendupwiththreehundredpoststhatneverrankandnevergetcited.Youdonothaveawritingproblem.Youhaveanoperationsproblem,anditneedssomeonewhohasruntheoperationbefore.
What you actually get
A Head of Content who owns the outcome
Not a vendor you have to manage. I set the strategy, hold the quality bar, and answer for the numbers, the way an in-house lead would. You get one person accountable for whether this works, not a Slack channel full of freelancers.
An engine that ships at a scale people can't
Behind me is a content engine I've built and hardened: research, briefs, drafting, and editing wired into one pipeline. It produces the volume a ten-person team would, minus the hiring, the onboarding, and the two-quarter wait. Every piece still passes a human before it ships.
Written to win search and AI answers
Volume is worthless if nobody finds it. Everything is aimed at how people search now: classic SEO plus AEO and GEO, so you show up in Google, in AI Overviews, and inside the answers ChatGPT and Perplexity hand your buyers. We track citations, not just rankings.
How the engine works
Six stages, one accountable human at the wheel.
The machine does the volume. I own the strategy and the quality bar. Nothing reaches your site without a person signing off on it.
Signal
We find the questions your buyers are already asking and the gaps your competitors left open.
Brief
Each piece gets a real brief: angle, intent, and the answer it has to own.
Draft
The engine drafts at volume, on-voice, grounded in your product and your proof.
Edit
A human editor cuts the slop and checks every claim. Nothing ships on autopilot.
Ship
Published on your stack, structured so search engines and AI models can quote it cleanly.
Rank
We watch what wins, double down on it, and retire what doesn't.
What's actually behind this.
“I spent years running content the hard way. The engine just lets one accountable person do what used to take a team of ten. The judgment is the part I refuse to automate.”
See where you're invisible, before you spend a cent.
Drop your site below. I'll send back a short recorded teardown showing exactly where you're missing from Google and from AI answers, and what an engine would ship to close the gap. No pitch deck, no obligation. If it's useful, we talk.
The obvious questions
A run content operation. I set the strategy, the engine handles the volume, and one person stays accountable for the numbers. You get published work that ranks, not a folder of drafts to manage.